Go wild in the aisle.. Shop it all.

Gorgeous hair that enhances what you have – and says exactly what you want it to say about you: who can say fairer than that? Shop it all here – now neither you nor your hair will ever fall flat on your face again.

Face + Body Lotion

Our face and body lotion hydrates and nourishes delicate skin leaving it soft and smooth.

Root Colour Touch-up

A root colour touch up with seamless application and amazing results.


Arton Salon

Shindra Brow & Lash Studio

New York’s original brow guru Shindra is now available at our Arton Salon on George Street. The studio offers the very best in brow shaping, brow & lash tinting and lash extensions. With 30 years experience, Shavata has developed a specialist line of award winning beauty products.

Bespoke Wigs Selfridges

Our Bespoke Wig service at Selfridges is led by Alex Wilson. He is a uniquely skilled hair professional with over 30 years of experience creating looks for celebrity clients. We know each client is different, which is why our wig service is completely tailored.

Gloss / Toner

Flawless foundations to finishing touches.

Enhance your colour for shiny, glossy and vibrant hair. Toner is used for long-term application and tints the colour to take yellow, sandy and beige tones out of the hair.

The moments you deserve only for you. Escape from everyday busy reality and treat your skin with intensive care.

Beauty and health go hand in hand.

Beauty Sleep Resurfacing Serum

Introducing the Beauty Sleep Resurfacing Serum - the newest addition to our skincare line.

Magic Gel-to-Milk Cleanser

Conjure up a fresh-faced, radiant complexion with this transformative facial cleanser that clears away impurities, removes makeup, and softens skin.

Beauty Gift Sets

Can't decide what to gift someone? Our Honest gift card is a great solution so the recipient can choose from any of our high performance and stylish products.